When Sharing Wheels Meant Saving $$$

As gas prices & inflation soared The DOT, Ad Council & other groups tried to support a growing carpool culture. Framing carpooling as both patriotic ("America") and economically savvy.

Local Characters, Daily Observations, & Small Town News

Each week, "Folks Around Here" transformed Herald-Sun readers into neighbors by sharing bite-sized stories of everyday moments. From professors to policemen, its casual, communal voice made everyone feel like a good-natured—if slightly gossipy—neighbor.

Price Controls, Profits & Promises

The article captures an era when inflation fears meant that grocery prices made front-page news and store managers personally explained pricing to reporters. It reveals a lost retail world where thousands of prices were changed manually each week and local managers of now-vanished chains like Colonial and A&P balanced community trust against economic pressures.